December 10, 2018
White balance is exactly what it sounds like – balancing how cool or warm an image is so the whites look…well…white. Seems simple enough but actually finding the balance is harder than it looks. Here are some things to help.
Bonus tip: While there is a “correct” white balance in every single photo, that doesn’t mean it’s the only possible white balance for every single photo. It’s okay to take sunset photos that are a little on the warm side if you like the orange hues or shoot them a little cooler if you like pink and purple tones. It’s okay to shoot sparkler exits really warm because you like the warm skin tones and the glow of the sparklers and it’s okay to shoot sparkler photos really cool because you like the bright white light more than the warm, orange light. Rules are meant to be broken (except the RAW thing. Never break that rule) and sometimes an incorrect white balance is a creative choice.