I’m a hustler. I always have been and I swear, I was born to be one. I was literally created for this entrepreneur life but that doesn’t mean that I don’t struggle with it. As I’m writing this, I’m sitting at my kitchen table while my daughter watches Captain Underpants in the room next to me. […]
White balance is exactly what it sounds like – balancing how cool or warm an image is so the whites look…well…white. Seems simple enough but actually finding the balance is harder than it looks. Here are some things to help. Don’t shoot in Auto White Balance. Just like shooting in auto, you’re leaving it up […]
The goal digger podcast with Jenna Kutcher Jenna Kutcher is like royalty in my house. If you haven’t heard of her, you need to google her right now! She is a marketing guru, advocate for exclusive body positivity, and mac and cheese connoisseur. She is the epitome of community over competition and she shares all […]
As I’m sitting here on this stormy day, cuddled up with my daughter while she watches Sofia the First, I’m revisiting my pricing structure so what better time to write this post? When I first started this business, I didn’t plan. I didn’t educate myself. I jumped in with both feet with no understanding of my pricing – it was just a number I pulled out of the air that was high enough it seemed like it was worth my time but low enough I wasn’t really competing with seasoned photographers because I really had like ZERO knowledge of what I was doing. I knew how to take the pictures, but I really understood very little beyond that. What I didn’t realize is I was actually LOSING money! Yep. I started this business as a means of additional income because my young and broke family was scraping by and I actually, unknowingly, made our financial situation worse. I had no idea how much money it would cost me to run my business – if you could even call what I was doing at the time running a business. So here’s what you need to know if you want to stop losing money and start seeing a profit.